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    • GE Insights
    • Services
      • Customer Success
      • Exemplary Leadership
    • About
    • Contact
  • Home
  • GE Insights
  • Services
    • Customer Success
    • Exemplary Leadership
  • About
  • Contact

Insight, Guidance, Impact

Insight, Guidance, ImpactInsight, Guidance, ImpactInsight, Guidance, Impact

Better customers, better retention, better growth

Drive sustainable, profitable growth through a customer base that adopts, expands and renews — supported by a scalable customer success practice.

Guiding Edge Group helps tech and services organisations build and optimise customer success functions that protect revenue and unlock expansion. Organisational health and leadership development remain a core capability — because strong teams deliver better customer outcomes.

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Our MO:

Sustainable growth is built on retention and expansion, not just acquisition. As organisations scale, customer complexity increases — and without a clear customer success operating model, risk becomes visible too late: missed adoption, late renewals, reactive escalations and inconsistent customer experience.

We’re passionate about embedding customer success into the DNA of growing organisations by establishing scalable frameworks that help teams consistently deliver outcomes, protect revenue and expand accounts.

The Guiding Edge Approach.

  

We are business leaders and we approach customer success from a business perspective. We collaborate with your leaders, speak in terms of commercial impact, and keep ROI front and centre.

Common challenges we solve include:

  • unclear ownership across the customer lifecycle
  • onboarding that doesn’t translate into adoption
  • inconsistent success planning and customer governance
  • reactive renewals and late risk discovery
  • expansion that is opportunistic rather than outcome-led
  • silo’ing between CS, Sales, Product and Support


To counter these challenges, Guiding Edge Group works alongside your team to define and embed a customer success model across the full lifecycle:

  • onboarding
  • adoption
  • expansion
  • renewal

always with a focus on growth and ROI.

Who does Guiding Edge Group help?

Guiding Edge Group specialises in supporting tech and services organisations (most notably SaaS) that are scaling their customer base and need a customer success function that can scale with it.

We have direct experience in building and optimising:

  • first customer success hires and operating models
  • renewal and expansion motions
  • customer health and risk management
  • success planning and governance (QBRs, outcomes, exec alignment)
  • onboarding redesign and time-to-value improvement
  • CS team enablement, playbooks and performance metrics
  • AI as a performance improvement driver for teams and functions

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Our expertise

Customer Success

Organisational Health

Organisational Health

Sustainable, profitable growth is the goal for any organisation and a customer base that adopts, grows and renews is key. Guiding Edge Group can draw upon over a decade of customer success, support and engagement leadership experience to help you define, launch and optimise your customer success function, or focus on performance improvement in one or more areas of the customer lifecycle:


  • Onboarding, Adoption, Expansion
  • Renewal & Retention Frameworks
  • Operating Model Design
  • AI for CS

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Organisational Health

Organisational Health

Organisational Health

A healthy organisation will truly have the edge over its competitors - it's simply not enough in today's world to have a great product, structure and strategy. The modern workforce needs purpose, value alignment, outstanding leadership and clarity of vision and mission. Guiding Edge Group can help you assess your organisation's current state and develop bespoke solutions to deliver:


  • Leadership development
  • Team effectiveness
  • Strategic clarity


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Contact Us to discuss your specific needs

how we work

Diagnose

Rapid assessment of your current customer lifecycle, operating model and risk points — with clear priorities and a practical plan.

Build

Design and implementation of your customer success foundations: roles, playbooks, success plans, metrics and governance.

Optimise

Improve what’s already in place — from onboarding to renewals — with a focus on measurable impact.

Guiding edge insights

Insight that drives impact

Guiding Edge Group is also developing Guiding Edge Insights — a scalable software platform designed to support Customer Success and Leadership teams with practical dashboards, diagnostics and early-warning indicators.

Guiding Edge Insights is currently in MVP stage and being shaped through pilot programmes with growing subscription businesses.

Learn More About Guiding Edge InsightsRegister Interest

our accredited workshops

World Class Frameworks tailored to your organisational needs

At Guiding Edge Group, we utilise best in class frameworks from leading authorities in leadership development, team effectiveness and organisational health such as the Table Group® and Wiley®. These frameworks are proven to deliver impactful and scalable solutions and have been chosen because we’ve seen them drive organisations to achieve desired outcomes — including stronger teams and better customer delivery.

Whether you need a single workshop or an embedded long-term programme combining multiple frameworks, Guiding Edge Group can tailor to your needs. Click below to see the workshops, or get in touch to discuss bespoke solutions.

Click here to view our accredited workshops

Frequently Asked Questions

Please reach us at info@guidingedge.co.uk if you cannot find an answer to your question.

Guiding Edge Group provides consultancy services for Customer Success, Leadership Development, Team Effectiveness and Organisational Health. Our customer success work includes defining and launching CS functions, optimising onboarding/adoption/renewals, and embedding scalable success planning and governance. 

Our industry experience centres on Tech and Services organisations, most notably SaaS. We support teams building or scaling customer success practices, and organisations strengthening leadership and team effectiveness as they grow. 

Effective leadership is the key for sustainable business growth. Enabled and effective leaders can create and motivate high performing teams, achieve of success criteria through effective strategies and attract top talent to drive future growth.  

If organisations do not employ effective leadership development strategies, they risk:

  • Attrition of key personnel
  • Silo'd and non-cohesive teams
  • Performance reduction v goals
  • Employee base stagnation
  • Customer attrition

Better customers, better teams, better results
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Copyright © 2023-2026 Guiding Edge Group - All Rights Reserved.   

Guiding Edge Group Ltd is a company registered in England and Wales (Company No. 14735252) at 12 Garden Fields, Great Offley, SG5 3DF.

VAT Reg: GB 436 3116 16


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