Guiding Edge
Guiding Edge
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    • Home
    • Services
      • Exemplary Leadership
      • Customer Success
    • About
    • Thoughts from the Edge
    • Contact
  • Home
  • Services
    • Exemplary Leadership
    • Customer Success
  • About
  • Thoughts from the Edge
  • Contact

customer success

"You can focus on adoption, retention, expansion, or advocacy; or you can focus on the customers' Desired Outcomes and get all of those things" (Lincoln Murphy)

Guiding Edge Group draws upon over a decade of hyper-growth SaaS customer success management leadership experience, meaning our go-to-market strategies and initiatives have been tested in the real world. We operate on the principle of 3 core pillars of excellence: Retention, Operation and Engagement - a simple but highly effective framework ensuring focus and effort are placed where they are needed at the client's stage of their journey. In every customer success implementation we focus initially on a thorough discovery stage, analysing People, Product, Process and Profit and above all Customer, before defining customer success strategies and playbooks tailored to the customer's desired outcomes. We are determined to ensure maximisation of ROI for both our client and their customers; driving sustainable, profitable growth for all involved.

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popular Focus Areas

People - Enablement & Development

People - Enablement & Development

People - Enablement & Development

Guiding Edge Group can help define and deliver enablement and development strategies ranging from functional skills and techniques such as project management to career pathing, performance scorecards and individual and team coaching.

Process - Metrics and Measures

People - Enablement & Development

People - Enablement & Development

We offer customised current and future state reviews and help design meaningful and measurable KPIs and metrics to drive your organisation forwards on your journey. We will help you build and maintain best practice across your Customer Success Management function.

Product - Value Proposition

People - Enablement & Development

Product - Value Proposition

Effective Customer Success Management is founded upon the principle of added value and here at Guiding Edge Group we truly believe that every customer interaction should add value to the current state. We will assist your teams in becoming great storytellers, in defining customer success strategies, plans and criteria for your customers so they can see their ROI from your services. 

Customer - Feedback Loops

Product - Value Proposition

Your customers are your best source of feedback, so let Guiding Edge Group help you give them a louder voice in your organisation - we can help develop Advisory Board programmes, Voice of the Customer initiatives and innovate your NPS into meaningful, actionable insights.

Profit - Renewal Centre of Excellence

It can be the one of the most difficult customer experience touch-points but with Guiding Edge Groups expertise we will help define a renewal process tailored for your organisation. We help you to maximise retention and expansion numbers and build a process that feels as smooth as silk for your customers.

Interim/Fractional Leadership

We offer comprehensive interim leadership services to help organisations that are just starting out on their Customer Success implementation journey, those that may need to reset and rebuild their Customer Success strategies or that just can't find the right Customer Success Management leader in the timeframe they need. 

Get in touch to discuss your specific requirements

Copyright © 2023-2024 Guiding Edge Group - All Rights Reserved.   

Guiding Edge Group Ltd is a company registered in England and Wales (Company No. 14735252) at 12 Garden Fields, Great Offley, SG5 3DF.

VAT Reg: GB 436 3116 16


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